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I am not sure why you are defending ATT”s right to mislead it’s customers, perhaps you are an employee? What actually is happening in stores all across California is people are being scammed through an illegal bait and switch contract. Write a post about your experience, there may be tens of thousands of people in California alone who have been victimized by this scam. "ATT free iPad scam" on Facebook if this has happened to you. If this has happened to you, please visit: ATT is well aware of the problems with these contracts, that they are being used to ensnare people in service contracts that they did not want and did not know about. This scam meets all the 5 legal requirements for fraud in California, and a suit based on fraud invalidates the arbitration clauses in their contract. Accepting this deal is tacit acceptance of a settlement and lets them off the hook legally.
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When the charges appear and people call to complain, the customer service people are trained to repeat the phrase, "What did think, you were getting a free iPad?" If you file a complaint with the FCC, an ATT representative will call you and offer to let you out of the contract if you return the iPad. The store employees assure the customer that "of course the iPad is free". The charges only appear on the bill after the early termination period has expired. They are using a temporary credit to hide the charges for service on the initial agreement. This free ipad promotion is a scam and is illegal.